Akhirnya, Raf Simons Resmi Bergabung Dengan Calvin Klein

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Setelah kabarnya ramai diperbincangkan, akhirnya Raf Simons resmi bergabung dengan Calvin Klein. Desainer berusia 48 tahun ini akan bertanggung jawab untuk koleksi wanita dan pria. Ini merupakan langkah lanjutan dari Raf setelah meninggalkan rumah mode Dior, tempat ia menangani koleksi wanita selama 3,5 tahun.

Calvin Klein, Inc. today announced the appointment of Raf Simons as Chief Creative Officer of the brand, effective immediately. ⠀ Mr. Simons will lead the creative strategy of the Calvin Klein brand globally across the Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Home brands. As part of his role as Chief Creative Officer, Mr. Simons will oversee all aspects of Design, Global Marketing and Communications, and Visual Creative Services. Mr. Simons’ first collections will debut for the Fall 2017 season. ⠀ The appointment of Mr. Simons as Chief Creative Officer marks the implementation of Calvin Klein’s new global creative strategy, announced in April 2016, to unify all Calvin Klein brands under one creative vision. The strategy comes as part of a global evolution of the Calvin Klein brand, which began with the reacquisition of the Calvin Klein Jeans and Calvin Klein Underwear businesses in 2013. As Calvin Klein looks to grow the brand to $10 billion in global retail sales, this new leadership is intended to further strengthen the brand’s premium positioning worldwide and pave the way for future long-term global growth. ⠀ The arrival of Raf Simons as Chief Creative Officer signifies a momentous new chapter for Calvin Klein,” said Steve Shiffman, CEO of Calvin Klein, Inc. “Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.” ⠀ As part of the creative strategy for the apparel and accessories business, Calvin Klein also announced the hire of Pieter Mulier as Creative Director, reporting directly to Mr. Simons. Mr. Mulier will be responsible for executing Mr. Simons’ creative and design vision for all men’s and women’s apparel and accessories lines within the Calvin Klein brand.

A photo posted by Calvin Klein (@calvinklein) on

Berita gembira tersebut diungkapkan Calvin Klein lewat media sosial. Merek yang belakangan ini banyak mengandalkan kehadiran figur publik dalam kampanyenya ini menyambut Raf yang menjabat sebagai chief creative officer. Bergabungnya Raf diharapkan mampu mengubah wajah label ikonik asal Amerika ini.

“Bersama Raf, Calvin Klein akan mengarah pada sesuatu yang lebih besar. Ia merupakan desainer yang  berkontribusi membentuk wajah fesyen dunia hari ini” – Steve Shiffman

“Kehadiran Raf Simons sebagai chief creative officer merupakan momen paling signifikan untuk Calvin Klein,” ungkap Steve Shiffman selaku CEO Calvin Klein, Inc. “Sejak ditinggalkan oleh Calvin Klein sendiri, perusahaan ini telah dipegang oleh orang-orang visioner dan kreatif. Namun bersama Raf, saya yakin Calvin Klein akan mengarah pada sesuatu yang lebih besar lagi. Raf merupakan desainer yang telah banyak berkontribusi membentuk wajah fesyen dunia hari ini,” tambahnya optimis.

Calvin Klein sendiri juga mempekerjakan Pieter Mulier, tangan kanan kepercayaan Raf, untuk posisi direktur kreatif. “Pieter akan bertanggung jawab mengeksekusi hasil desain kreatif dan visi Raf untuk koleksi wanita dan pria, serta aksesori,” ungkap Steve.

Tidak sabar rasanya menantikan perubahan apa yang akan dibawa Raf dalam tubuh Calvin Klein!

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